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The company began distributing shoes across the Union Jack flag which were worn by British athletes. For pioneering the use of spikes, the company's revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster' in 1900, later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business 'J.W. In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes.

1.3.2 Acquisition by Authentic Brands Group.

The move was completed in autumn of 2018. The reasons for the move, according to the company, were to be located in an urban environment that is more desirable to millennial workers and to "clarify the roles" of United States offices. In November 2016, Reebok announced it would be moving its headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The company's global headquarters are located in Boston, Massachusetts, U.S., with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City. From 1958 until 1986, the brand featured the Union Jack in its logo to signify the origins of the company. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. In 1958, Reebok was established in Great Britain as a companion company to J.W.

It is the former official footwear and apparel sponsor for CrossFit and current sponsor for Spartan Race. Reebok produces and distributes fitness, running, and CrossFit sportswear, including clothing and footwear. Reebok International Limited ( / ˈ r iː b ɒ k/) is a footwear and clothing manufacturer owned by German sporting goods giant Adidas from 2005 to 2022.